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Wickedly Smart Women

Mar 29, 2023

"When I look back on my success, nine out of ten startups fail. What helped me beat the odds was my ability to tune into people, inspiring them to take action and make a better world," - Lisa D.Foster

Plastic has become ubiquitous in our daily lives, but its convenience has come at a high cost. Millions of tons...

Mar 22, 2023

Did you know that 25% of a student’s college entrance rating is based on their essay?  

It’s more important than GPA or test scores. And a well-written college essay can translate to tens of thousands of dollars in guaranteed scholarship money.

Christy Sharafinski is Founder of Easier College Essays, a service that...

Mar 15, 2023

What does it look like to build a business grounded in your ethics?


Lou Elliott-Cysewski is committed to equity and environmental stewardship. And she translated these values into a mission-driven, multimillion-dollar company.


Lou is Cofounder and CEO of Coolperx, the first climate net neutral promotional products...

Mar 8, 2023

If you’ve invested time or money in something, it can be hard to let go. But this sunk cost fallacy is what keeps a lot of entrepreneurs stuck in what’s not working.

So, how do you honestly assess what’s happening in your business and shed the things that interrupt your flow?

Jessica Mead serves as Founder and CEO...

Mar 1, 2023

Teri M. Brown has loved reading and writing since childhood.

But her family saw authorship as a hobby, not a career. And years and years of enduring an emotionally abusive relationship made Teri feel like she wasn’t capable or worthy of pursuing her dreams.

Then in 2020, Teri and her new husband, Bruce, rode a...