Jul 22, 2020
87% of consumers, when given a choice, will do business with a company that is on purpose, advocating for an issue they care about. But how do you build social responsibility into your business? Can you make a solid income and make an impact at the same time?
Cami Baker is the recognized authority on Purpose Leverage Marketing Campaigns. She is on a mission to facilitate collaborations between for-profit and nonprofit organizations, increasing the resources, relationships and revenue for all involved. Known as the Mingle to Millions Mentor, Cami helps business owners meet their ideal clients and make a contribution in the world. She is also the author of Mingle to Millions: The Art and Science of Building Business Relationships and Mastering Referrals.
On this episode of Wickedly Smart Women, Cami joins Emerald to discuss how she conceived of her signature Purpose Leverage Marketing Campaign, describing how she marries social responsibility with building a business. She introduces us to the concept of bridging the humanity gap in order to find our ideal clients and explains how she leverages the Rule of 33 to determine which people are the right fit. Listen in for Cami’s next-right-thing approach to overcoming challenges and learn how to build a business that will make money AND make a difference!
How Cami’s sobriety put her on a path to self-leadership
The mentors who facilitated Cami’s personal development education
How Cami conceived of her signature Purpose Leverage Marketing Campaign
How Cami marries social responsibility with building a business
Why Cami’s offering is best suited for service providers with big-ticket items
The concept of bridging the humanity gap to find your ideal clients
Cami’s insight on the boundaries we need to make money in business
Cami’s next-right-thing approach to overcoming challenges
How Cami leverages the Rule of 33 to find the right fit for people in her life
How changing your playground can help you level up your life
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