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Wickedly Smart Women

Apr 8, 2020

As women, we’ve been conditioned to give our time and talent away for free. But if we want to build a sustainable business, we HAVE to align our pricing with the value we provide. So, how do we lose the shame around money and start asking for what we’re worth?

Lori Lyons is the Founder and CEO of Ignite Marketing, a web design and marketing company that helps small businesses clarify their message and connect with a target audience online. With 30 years of experience as an entrepreneur and marketer, Lori marries the woo and the doo, using stories and analogies to make the complex simple. Beyond building websites, Lori and her team support small businesses in the area of social media management, sales funnel design and branding.

On this episode of Wickedly Smart Women, Lori joins Emerald to share her journey in and out of entrepreneurship and explain how building a website for a friend led to the creation of Ignite Marketing. She walks us through the process of practicing a proposal without apologizing for the price, discussing why it’s crucial to charge what we’re worth and how to know when it’s time to give ourselves a raise. Listen in for Lori’s insight on giving yourself permission to take a risk and get her advice around building a profitable business that will feed and nourish you and your team!

What You Will Learn

How building a website for a friend led Lori to create Ignite Marketing

Lori’s journey in and out of entrepreneurship over the years

Lori’s challenge for women to give ourselves permission to take risks

How to practice your proposal without apologizing for the price

Lori’s tips for knowing when it’s time to give yourself a raise

How to avoid burnout and create a profitable business that feeds you

How Lori makes decisions around what to delegate to her team

Lori’s work helping clients get to the heart of their marketing message

Connect with Lori Lyons

Ignite Marketing


Podcast Magazine

3 Simple Shifts to Create Momentum in Your Business

Connect with Emerald GreenForest

Emerald’s Website

Emerald on LinkedIn

Emerald on Twitter

Emerald on Instagram


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