Oct 21, 2020
The gurus will tell you that it’s important to define a specific client avatar and craft your marketing around that person. But Dorina Lanza contends that attracting your ideal people begins with figuring out who YOU are. And once you do that, your people will come to you naturally and pay you MORE because of the transformation you can give them.
Dorina is the Founder and CEO at the Circle of Elite Entrepreneurs, a platform designed to help high-achieving business owners perform at a level they never thought possible. As a consultant, master business coach and mentor, Dorina is known for her ability to create a compelling vision that breaks new ground and inspire teams to achieve peak performance. She has consulted with, coached and mentored thousands of individuals and companies around the world over the last 30 years.
On this episode of Wickedly Smart Women, Dorina joins Anjel to discuss how she learned to attract her ideal people and what inspired her to coach others to do the same. She explains why more money comes in when you’re attracting and working with your ideal client and introduces us to the tools she uses to help entrepreneurs repel the wrong people. Listen in to understand why no one else is qualified to have an opinion on your vision and learn how your archetype can help you become who you need to be in order to do what you’re meant to do!
Dorina’s journey from medical physicist to rocket scientist to business strategy consultant
How Dorina learned to attract her ideal people and what inspired her to coach others to do the same
How Dorina integrates scientific approaches with internal work to help entrepreneurs achieve peak performance
Why more money comes in when you’re attracting and working with your ideal person
The tools Dorina uses to help entrepreneurs present themselves to the world in a way that repels the wrong people
How Dorina’s Archetype Assessment helps clients understand why they do things the way they do
Why no one else is qualified to have an opinion on your vision
Dorina’s advice on choosing a coach who has traveled your path and resonates with you
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