Sep 21, 2022
“I am kind of on a mission to help people in mid-career make sure that they are really getting paid for their expertise.”—Pamela Wilson
You’ve lived a full life and learned and earned your expertise.
You're ready to impart that wisdom to others to help them on their journey. You get set up online, and once you're ready, the so-called experts tell you that expertise is only worth $27.
That can't be right. My guest today is here to tell you it isn’t!
Pamela Wilson is an online educator, author, and keynote speaker. She is the author of two books, Master Content Marketing and Master Content Strategy. And the creator and head coach for the Offer Accelerator, and The Big League, where she teaches mid-career experts who’ve built audiences how to monetize their expertise with a high-value offer.
On this episode of Wickedly Smart Women, Pamela joins Anjel to
share her inspiration for getting into coaching midlife experts to
help them transition to making money with their expertise
Pamela says, “The years of experience that they carry actually does have value. It's just a matter of pricing, packaging, and communicating it clearly.”
Listen in as Pamela shares some success stories from her work
with clients. The offer she starts them on and how she helps her
clients make the shift using her ‘smart start’ approach to hit the
ground running and make more money more
Why there is a huge gap between the ‘value’ of things in the online versus the offline space
How Pamela helps her clients distill their value-added expertise
Where Pamela encourages her clients to begin
The critical difference between a high-value and a low value offers
How you can use the ‘smart start’ approach to test your offer
How Pamela helps her clients distill their expertise to be sure they are delivering true value
Pamela’s biggest tips for claiming your unique value proposition
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