Feb 12, 2020
Are you hung up on using ‘proper business communication’ with potential clients? The truth is, we are interested in buying from people who are interesting. People we like and trust. But how do you build a marketing campaign that lets prospects know who you are AND communicates the solution you offer— in a way that’s easy to understand?
Kimberly Weitkamp is the solopreneur behind The Audience Converter, a service dedicated to helping entrepreneurs, coaches and service providers build an audience of loyal followers, and the cohost of the Chatting with Copywriters podcast. A talented marketing strategist and conversion copywriter, Kimberly is the creator of the Concierge Conversion Method, a system for attracting and engaging the right people with the right message at the right time.
On this episode of Wickedly Smart Women, Kimberly joins Emerald to share her gift for explaining complex ideas in simple language and describe how (and why) she helps clients put a little bit of themselves in their marketing. She discusses how she gets past creative blocks, what self-leadership challenges she faces as a solopreneur, and where she goes for mentorship and support. Listen in for Kimberly’s insight on the single question at the core of all marketing initiatives and learn how to leverage the power of one to market your business.
Kimberly’s gift for explaining complex ideas in simple language
Kimberly’s practice of giving fast answers in online marketing groups
How Kimberly honors her vision with daily meditation + reading
Why Kimberly helps clients put a little of themselves in their marketing
How Kimberly gets past creative blocks with music and movement
The single question at the core of Kimberly’s marketing initiatives
Kimberly’s self-leadership challenge re: marketing her own business
The challenge Kimberly’s clients face around defining their audience
The popularity of marketing challenges to engage followers
Kimberly’s insight on ‘the power of one’ in developing marketing copy
The community Kimberly leans on for mentorship and support
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