Nov 10, 2021
According to Barbara Cook, retail is about making people feel good. And as Chief Executive Officer of a sexual wellness brand, she believes that pleasure plays an important role in our overall health and wellbeing.
Barbara is the CEO of Lovers Stores, the female-founded, omnichannel sexual wellness brand with 41 stores in five states. Prior to joining Lovers in 2019, she spent more than 20 years serving in leadership roles for well-known retail brands, including Gap, T-Mobile and Starbucks. Since taking the helm at Lovers, Barbara facilitated the company’s acquisition by the iconic PLBY Group as part of her mission to reignite and modernize the brand.
On this episode of Wickedly Smart Women, Barbara joins Anjel to explain how she became a leader in the retail world and describe how she functions as an intrapreneur who innovates within the corporate environment. She offers insight on increasing the number of women in C-suite positions and shares what inspired her to say YES to the role of CEO at Lovers. Listen in to understand Barbara's vision for helping people achieve greater sexual wellness and get her advice to aspiring women corporate leaders.
How Barbara’s apprenticeship at a bakery introduced her to the world of retail
Barbara’s experience as the youngest Senior Store Manager at Marks & Spencer
The characteristics Barbara embodies as a servant leader in the C-suite
How Barbara functions as an intrapreneur who innovates within the corporate environment
What inspired Barbara to say YES to the role of CEO at Lovers
Barbara’s vision for helping people achieve greater sexual wellness
How Barbara thinks about increasing the number of women in C-suite roles
The inclusiveness Barbara wants to see in the sexual wellness sector
Barbara’s advice for women leaders to trust our instincts and be authentic
Leave Us A Message On Our listener line: