Feb 22, 2023
Creativity is often seen as a nice-to-have in business and industry. A skill that’s helpful but not absolutely necessary.
But if you ask Robin Landa, strategic creative thinking is a must-have in every profession.
So, how do you go about generating valuable, creative new ideas?
Robin serves as Distinguished Professor in the Michael Graves College at Kean University. She is also the author of 25 nonfiction books, including Strategic Creativity: A Business Field Guide to Advertising, Branding and Design.
In her new release, The New Art of Ideas: Unlock Your Creative Potential, Robin offers a brand-new method for generating worthwhile ideas that get results.
On this episode of Wickedly Smart Women, Robin joins Anjel to discuss what we can do to dismantle the idea that the creative path is unstable and explain how she thinks about turning art into cashflow in the marketplace.
Robin walks us through her new method for idea generation, describing how it supports the reverse triple bottom line—people and planet first, then profit.
Listen in for insight around seeking diverse perspectives on new ideas and learn Robin’s framework for unlocking your creative potential to generate ideas worth pursuing!
Why Robin’s parents were hesitant to support her pursuit of a career in the arts
What gave Robin the courage to change her major from Pre Med to Visual Arts
What we can do to dismantle the idea that the creative path is unstable
How Robin defines strategic creative thinking and why every profession demands it
How Robin thinks about transforming beauty and creativity into cashflow in the marketplace
How Robin’s book introduces the first new method for idea generation since 1953
How Robin’s method for idea generation serves scientists, marketers and entrepreneurs
Robin’s 3 Gs for generating a new idea—GOAL, GAP and GAIN
Why Robin is an advocate for the reverse triple bottom line (people, planet and then profit)
Why it’s crucial to get multiple diverse perspectives on any new creative idea
Strategic Creativity: A Field Guide to Advertising, Branding and Design by Robin Landa
The New Art of Ideas: Unlock Your Creative Potential by Robin Landa
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